Illustrative product type
Whey protein
Best supported for
Conveniently fills a protein gap; modestly augments training gains.
Why we selected it
Actual protein per serving and clear allergen information matter more than marketing.
Do you actually need it?
Useful if food leaves a protein gap. Otherwise, you can skip it.
Safety before use: Milk/soy/pea allergies and gastrointestinal tolerance matter. Whey concentrate may contain more lactose than isolate. Kidney disease or prescribed protein restriction requires individual advice.
Who may benefit & who can skip it
You might benefit: People who struggle to meet protein needs through food, including active adults with dietary or convenience constraints.
You probably do not need it: People already eating sufficient protein and expecting powder to outperform an equivalent adequate diet.
What to look for & important limitations
What to look for
Look for roughly 20–30 g actual protein per serving, clear ingredients and suitable allergens. The UK range states 24 g protein per serving; flavour and serving weight vary.
Important limitations
Morton et al. found mean added fat-free mass of 0.30 kg and 1RM gain of 2.49 kg alongside training. Gains plateaued around 1.6 g/kg/day total protein in their meta-regression, not a universal cutoff. The 2025 plant-versus-animal review found a small overall muscle-mass advantage for animal sources, but no pooled soy-milk difference. Plant powders must be assessed individually.
Ordinary or free alternatives
Compare cost per 25 g protein, not per scoop or kilogram of powder. No complete verified current cross-brand price comparison is available, so no cheapest-product winner is declared.
The evidence & product checks
The evidence
- Morton RW, Murphy KT, McKellar SR, et al.: A systematic review, meta-analysis and meta-regression of the effect of protein supplementation on resistance training-induced gains in muscle mass and strength in healthy adults ↗
- Reid-McCann RJ, Brennan SF, Ward NA, et al.: Effect of Plant Versus Animal Protein on Muscle Mass, Strength, Physical Performance, and Sarcopenia: A Systematic Review and Meta-analysis of Randomized Controlled Trials ↗
- Informed Choice: Informed Choice Certified Products List ↗
What is checked about the product?
The UK manufacturer documents the whey blend and protein amount. This is label verification, not an independent contaminant assay or proof that the brand produces better gains.
Intervention evidence, product-label checks and independent testing are separate. These examples are not claims that one brand is scientifically best.










